When you lose that war, and you are sure that you will end up losing it, there is no going back because the client will not believe it.
Price is one of the marketing variables that consumers evaluate when
considering the total value of an offer.
Clients will take into account, consciously or unconsciously, whether or
not the benefits of the exchange outweigh the sacrifices.
Determining the price of a good very well, based on the value of what is
offered, is something that must be penetrated in the mind of the consumer.
The price must be thought in terms of monetary cost and also the time
and effort involved in purchasing the product or enjoying the service.
Service Factors:
Someone realized that, despite having a good product, at an
adequate price, in magnificent points of sale and with exceptional
packaging, if the clerk does not want to sell that product, the
product is not sold.
Everyone who works for the company must be a prescriber of it and its
products from the conviction that our products or services are the
best.
If not, our product (ergo our company) will end up being ignored by a
consumer with thousands of options.
Today there are still businesses where the employee is a kind of
infiltrator who must be controlled.
Do you think that an employee who feels spied on is going to offer
careful customer service?
Will you receive the customer with a big smile, will you solve their
problems faster, will you give yourself the best service?
Is all this achieved with control?
In reality, the companies that allow decisions, that select by attitudes
and develop them, that open space for creativity, that train and promote,
favoring involvement with the business, awareness of the current situation and
decision-making, are the They offer better customer service, which translates
into more sales.
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