The crisis has particularly punished business models that do not provide what the customer expects or that do not know how to evolve adequately. bolts.answerhop
Therefore, it is up to us to realise the needs and desires
that society wants to satisfy, to offer our customers
the products and services they are willing to buy and to do so in a
way that suits them.
Technological factors:
The question is no longer whether we will have to adapt to technology in
the future.
It is evident that it is part of our life and the client uses it
constantly.
Therefore, whoever does not have a digital presence will lose business
and visibility.
The online channel is governed by the same rules as the physical one;
Differentiation, service and shopping experience prevail to be chosen, however,
it is a new way of doing business where there are no schedules or distances,
where interaction is the protagonist and the customer becomes unique.
The use of technology does not only imply one more sales channel.
All parts of the buying process can be improved through technology.
The consumer can receive timely promotions on their mobile device,
capture information about a product by reading codes, make a shopping list with
photographs of the products, get a response to a query on Twitter, pay without
money or cards.
This does not mean that the personal treatment of traditional commerce
has lost value, but we must take into account the new options of approaching
the consumer.
The new consumer:
• You are connected , at any time you have a large amount of information
at your disposal.
• He is digital, he is used to using technology to make purchasing
decisions, information, opinions, prices ...
• It is social, thanks to social networks the circle of people with whom
it relates has increased.