The client is the one who decides when we are going to close our business, therefore, the focus of our business must always be oriented to the client as our main asset. technologyify
Actively listening to you and interpreting the signs of what
you do and what you do not do, as well as the reasons why you do it is vital to
offer you what you are really wanting to buy.
We have to know what our client wants even if he himself is
not very clear about it, because it depends on whether the business model that
we believe is a success or a failure.
Download
the POINT OF SALE EVALUATION TEST from here.
The
marketing strategies that you have to take into account.
Marketing helps small businesses become customer oriented
and begin to interpret what they really value.
Innovation helps us to differentiate ourselves from the
competition , so that the consumer perceives us as something fresh, novel, what
they were waiting for ...
Therefore, when small businesses use marketing and
innovation properly, the differentiation is made in something that adds value
to the consumer.
Running a occupational, no matter how small, requires
"analyzing" in order to select the most solid options on which to
base our actions.
This analysis supposes taking care of knowing the needs of
the clients and the potential of the business and of the competition to satisfy
it.
Looking for a competitive advantage that you can maintain in
the long term.
Detect
needs and services to cover.
Define new
segments or niches to target.
Expand the offer of products or services, if the market
requires it, or even convert services into products and vice versa.
This is part of strategic marketing, oriented to the medium
and long term, responding to "what needs to be done".
Operational marketing , which we will talk about later, is
short-term oriented and seeks to meet the objectives defined by the previous
one.