This is where marketing comes in as a discipline capable of transforming reality, by generating value to satisfy customer needs, and obtaining an economic benefit in return. technologyies
Marketing, in short, aims to deliver the best possible product or
service to each customer segment, at the right price, in the right place and at
the ideal time. techiescity
Thus composing the famous 4 p's of marketing ; product, price,
distribution and promotion, which respond to… What am I selling? How much do I
charge? Where and how do I sell it? How do I promote it? themarketingpilot
With the evolution of marketing, new decisive variables arise when
making decisions.
People, processes, digital media or partners are some of the most
prominent.
All of them make up a series of levers on which you have to make
decisions to activate them in an intelligent way. technologywebdesign
Establishment factors:
The square or distribution is the place where you are going to sell your
product or service and how you are going to do it. technologytimesnow
What networks are you going to use to reach the customer (physical
store, online store, etc ...)
This also includes a fundamental discipline for small businesses, visual
merchandising.
Where you place the product within the sales area and how you do it.
How you use sensory marketing to attract the customer to the product,
using the five senses.
The design and decoration of your establishment is a key factor in
transmitting to the customer the attributes that you want to highlight of your
brand.
We have already talked about the importance of defining your business
through a personality that connects emotionally with your audience, in an
authentic way.
In the current scenario it is not conceivable to be neutral.
The future of small businesses is about emotions and their survival
depends on it.
Big brands use point of sale marketing to make their commercial space
profitable.
The small business has the same needs in terms of profit as any of the
large ones and, despite not having the ideal design conditions, it is essential
to know the principles of visual merchandising and apply them as far as
possible in your retail space. sales.