Expand the offer of products or services, if the market requires it, or
even convert services into products and vice versa. technologyify
This is part of strategic marketing, oriented to the medium and long
term, responding to "what needs to be done". worldbeautytips
Operational marketing , which we will talk about later, is short-term
oriented and seeks to meet the objectives defined by the previous one. technologyford
The marketing strategies that will help you meet your goals are:
Portfolio Strategy:
It involves playing with the combinations of product and market. techiesin
If you are looking for growth you can choose:
1. Market penetration strategy : The safest expansion strategy
involves targeting the market you already know with the products you dominate,
trying to increase the number of customers who buy from you. You can adjust
prices, carry out promotions, increase your distribution channels, find other
uses for the same products ... In short, it means attracting customers from
your competition, enhancing your differences, and improving the customer
service you already have. blog4techies
2. New product development strategy: You continue to target the same
market but in this case you do so by modifying current products or
incorporating new ones, better adapted to the needs and tastes of users.
3. New market development strategy: involves a geographic
expansion (regional, national or international) looking for new customer
segments, getting new customers in current segments, advertising, expanding
distribution channels, etc.
4. Diversification strategy: Launching new products in
markets where we are not yet present, is the riskiest strategy when exploring
unknown terrain with products that we do not master.
Segmentation and Positioning Strategy:
What we are watching for here is to look for the segment or segments of
the market to which we want to target and with what image attributes we want
our audience to relate to us.
Loyalty Strategy:
When one of our objectives is to build a lasting relationship with our
clients, we will have to analyze the options that are presented to us.
The loyalty strategy is based on two bases:
1.Relational Marketing: It is the tool that generates the
confidence necessary for our clients to continue buying for a long time and
also recommend us.
2. The management of perceived value: It tries to increase
the value of products or services purchased by customers, interpreting their
needs and expectations so that they are more satisfied.
Functional Strategy:
It involves selecting the different marketing mix tools that are most suitable for our objectives.