The small business has the same needs in terms of profit as any of the large ones and, despite not having the ideal design conditions, it is essential to know the principles of visual merchandising and apply them as far as possible in your retail space. sales. techtargetmedia
How many times do you look at the shelf with the eyes of a customer?
Some managers suffer from "visual anesthesia": from looking so
much they do not see.
It is not about copying anyone just for the sake of it, but about
providing service and responding to a consumer who has become accustomed to
buying with these systems.
Branding deals with defining and positioning your business, managing its
values and communicating them.
And all visual action must be based on that previous definition that you
have made of your brand so that everything is coherent before your audience, so
that everything fits and forms one more piece of the puzzle that will make you
conquer the client in a subtle way.
Visual merchandising is also a commercial strategy that goes beyond mere
aesthetic appearance in terms of product distribution.
It is a very effective tool to improve the results and sales of your
business.
It is about placing the product in a suggestive way so that it sells
more and better.
To achieve profitable points of sale you will have to constantly
experiment on different variables.
One of them is to choose the appropriate site for each product in
relation to the total space, its price, its use, other related products or the
attraction it causes in the customer.
Once you have absolute on its location, you will have to evaluate the
results until you get to know better and better the profitability of your
commercial space.