Download the POINT OF SALE EVALUATION TEST from here.

The product is what the customer pays a price for, it can be an idea, a service or a good.

Before, products and services were imposed on the customer because it was possible to do so, as the customer had few options to choose from.

Today, this has changed radically, so that products or services have to be defined around the customer to meet their needs.

In fact, the stores that choose their assortment and tailor their attention to consumer needs are the ones that have the best chance of survival.

Waiting for things to improve by themselves does not contribute anything to the client and therefore, will not mean any progress in your company.

The best seller that a company has today is called Google and it is capable of conditioning the consumer to buy in one place or another, be it a physical or electronic store.

The client does not need you, unless you contribute something special, different, fun or unique.

Anyone can buy any product with one click, find it cheaper and have it delivered to their home the next day with shipping costs included.

Do you really think you can compete by offering the same?

Those who excel in merchandise management do so in one of two ways:

 •Focus on finding unique merchandise that meets your customer's expectations.

 • Be sure that they have enough merchandise where and when the customer wants.

 Those who manage to do both are more successful.

Innovative freight management can be a challenge, but it is also an opportunity.

Price factors:

The price is the economic value that you put on your product or service after analyzing the costs, the price of the competition, the added value that your brand offers and the margin you want to obtain.

In the current situation, many small businesses are looking for a solution to their problems only in the short term and lethal in the long term, the price war.

Competing on prices is a slow way to die for a small business that does not have a cost reduction model.